The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Marketing/Talk Commerce
Talk Commerce artwork

AI is Merging Customer Support and Sales Into One Powerful Experience with Michelle Donnelly

Talk Commerce · 2026-06-23 · 29 min

0:00--:--

Episode notes

Brent Peterson sits down with Michelle Donnelly , Chief Revenue Officer at Crescendo , to explore how AI-native customer experience solutions are transforming the way brands interact with their customers. The conversation covers everything from autonomous digital agents to the critical role humans still play in customer support. Michelle brings a wealth of experience from her time at Salesforce and the AI chip industry, and she shares fascinating real-world examples of how Crescendo's approach is turning traditional cost centers into profit centers. If you care about customer experience, this episode deserves your full attention. Key Takeaways AI agents must work seamlessly with human agents. A digital-only approach without a human fallback creates frustrating loops that drive customers away. Customer support is becoming a revenue channel. By combining personalization, memory, and business context, AI agents can turn a simple support interaction into an upsell opportunity. Speed to value matters. Crescendo deploys in under four weeks, a dramatic improvement over traditional SaaS implementations that can take months. Outcome-based pricing changes the game.

More from Talk Commerce

All episodes →
  • The Next Trillion Dollar Commerce Opportunity Is Local with Chaitra Vedullapalli60 / 100
  • Influencer Management Bridges Creativity and Commerce with Paige Kosinski
  • B2B Marketers Are Under Pressure and the C-Suite Needs to Pay Attention
  • eTail Built a 25-Year Legacy in E-Commerce Events | Chet Silverman
  • Africa's Investment Future Depends on Its Diaspora with Kanessa Muluneh
Explore the best B2B Marketing podcasts →
All Talk Commerce episodes →