Talent Titans · 2026-05-26 · 17 min
If your LinkedIn posts get likes from other recruiters but zero DMs from decision-makers, you're not building a business - you're building a fan club. In this episode, Suky Sodhi dismantles the biggest lie sold to recruitment professionals: that "reach is king." She breaks down why chasing vanity metrics (follower counts, likes, shares) keeps you trapped in a dopamine loop that feels productive but generates zero revenue. The truth? The people you most want in front of - CEOs, VPs, CTOs - are the quietest people on LinkedIn. They're lurkers. They don't like, they don't comment, but they're watching. And if your content is designed to go viral instead of speaking directly to them, you're pushing them away.
Episode 131 - Canada Is Not One Market: The Recruitment Truth Nobody Tells You47 / 100Episode 130 - The AI Automation Trap Staffing Agencies Aren't SeeingEpisode 128 - 90% of Staffing Agencies Will Never Sell for What They're Worth - Here's WhyEpisode 127 - Your Staffing Model Is Broken - Why the 'Unemployable' Are Your Best HireEpisode 126 - The Truth About DEI in Canada That Nobody's Talking About with Angelina Brathwaite