
Talent Titans · 2026-05-13 · 43 min
What if the people your competitors are screening out are actually your best hire? Marcia Nozick didn't come from the world of HR or corporate recruiting. She came from community economic development - and she built a multi-million dollar staffing company out of Vancouver's Downtown Eastside by betting on the people everyone else wrote off: those with addiction histories, criminal records, and experience with homelessness. Embers Staffing is a fully self-funded social enterprise that reinvests 100% of its profits back into its workers. And in this episode, Marcia makes a compelling, data-backed case that the traditional staffing model is extractive by design - and that the agencies clinging to it are leaving both talent and margin on the table. This is real talk about what resilience actually looks like in a workforce, why construction is opening doors that corporate HR won't, and what it takes to build a staffing company around loyalty instead of just labour.