Systems Simplified · 2026-06-23 · 22 min
In This Episode Many companies make sales far harder than they need to be. According to Alice Heiman, the problem is not effort - it's following the wrong playbook. In this episode, Adi Klevit interviews returning guest Alice Heiman, sales strategist and founder of Alice Heiman, LLC, about how businesses can simplify sales and create more effective systems for finding and winning new customers. Alice shares her philosophy that most companies rely too heavily on cold outreach while overlooking more productive, relationship-driven approaches. Adi and Alice walk through a practical framework for building a modern sales playbook. The discussion begins with identifying ideal customer profiles and buyer personas before exploring how to leverage existing networks, LinkedIn connections, and mutual introductions. Alice explains why warm introductions consistently outperform cold outreach and how businesses can systematically create those opportunities. The conversation also highlights the importance of visibility and relationship-building.
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