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Eric Lofholm Discusses How To Create Revenue Now In Your Business

Success Profiles Radio · 2026-08-11 · 58 min

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Episode notes

Eric Lofholm was this week’s guest on Success Profiles Radio. He is a master sales trainer, author, coach, and speaker who has dedicated over two decades helping sales professionals and business owners by training them in the art and science of selling. His students have over $500 million in revenue, and he is the author of 15 books including his new one, CREATE REVENUE NOW: 10 Proven Strategies to Create More Revenue Starting Today. We discussed having a “create revenue now” mindset, finding your next client in your existing database, finding the low-hanging fruit opportunities, and breaking out of a sales slump. In addition, we talked about pipeline management, auditing your sales presentation to improve it, his favorite lead generation activities, and his $250,000 idea that improved his business dramatically. Finally, we discussed creative deal making, group selling, going for much larger deals, and much more. You can listen and follow the show on Apple Podcasts/iTunes, Spotify, Audible, Amazon, iHeart Radio, and at Please leave a 5-star review on iTunes and 5 stars on Spotify.

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