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Index/StreamTime Sports
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Turning data into content: How brands are winning in sports marketing

StreamTime Sports · 2026-05-28 · 37 min

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Episode notes

Xbox set out to create an impactful campaign using data - and ended up tapping into something much bigger. Joined by Johnny Whitmore (Opta / Stats Perform) and James Donovan (Edelman) , we explore how the xJinx campaign turned data into something fans could

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