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Why Most Contractors Price to Win Instead of Price to Profit | Ep 244

Strategy Meets Finance · 2026-06-25 · 20 min

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Episode notes

How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Winning work and profiting from work are two completely different things. Most contractors are only doing one of them. In this episode Steve breaks down why pricing to be competitive and pricing to actually make money require fundamentally different thinking, where the gap almost always starts, and what to do about it before the next bid goes out the door. _______________________________________ Disclaimer: The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters.

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