Startup Stories with Fexingo · 2026-07-16 · 8 min
In episode 117 of Startup Stories with Fexingo, Lucas and Luna dive into how Calm turned meditation into a billion-dollar business. They unpack the key decision to go subscription-first in 2016, the role of celebrity partnerships like Matthew McConaughey and LeBron James in driving downloads, and how Calm's focus on sleep content became its biggest growth engine. They also discuss the competitive dynamics with Headspace, the pivot to corporate wellness, and whether the mindfulness market still has room for new players. A focused look at how a niche wellness app built a media empire. #Calm #Meditation #Mindfulness #Startup #SubscriptionBusiness #DigitalWellness #SleepEconomy #AlexTew #MichaelActonSmith #Headspace #CorporateWellness #Business #StartupStories #FounderJourney #VentureCapital #Podcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Celebrating & accelerating writers ❤️🔥 Bailey Richardson reflects on her time at SubstackGet Together · on Subscription model78 / 100
#368 - The Bootstrapper's 9-Figure CPG Playbook: How Azuna Went From DTC to Amazon to Retail With 300% YoY Growth & 2x LTVDTC POD · on Subscription model72 / 100
Ji Woong Jang (Teuida): Growing to 500K MAUs & 3X LTV in 12 monthsLevels Podcast · on Subscription model71 / 100
Networking, Identity and Building Monday Girl with Rachel WongStartup Women Podcast · on Subscription model68 / 100
Sports Sponsorship in B2B | B2B Marketing Shepherd Rajesh Kumar | EP 08B2B Marketing Shepherd · on Celebrity endorsements67 / 100
Nobody Talks About This Part of the Founder Journey w/ Shona Beats - Part TwoFounders Unplugged · on meditation app62 / 100
How Deel Built a Global Payroll Business for the Remote Work Era54 / 100How Patagonia Built a Business on Purpose Not Profit62 / 100How Heelys Rolled From Fad to Fortune to Revival64 / 100
How Warby Parker Disrupted Eyewear and Redefined DTC60 / 100How Notion Built a Product Without a Category72 / 100