Startup Life Show with Ande Lyons · 2023-05-26 · 59 min
Our guest, Tonia Jahshan, was recovering from a difficult time in her life when she had her first cup of tea… and it was love at first sip. You will be inspired by her startup story and will love hearing how she built her direct sales wellness drink empire to extraordinary heights, by building a thriving, committed community, one sip at a time. Tonia is the founder of Sipology, a multi-million dollar direct sales company selling wellness drinks and accessories. Tonya founded Sipology after suffering a miscarriage and traveling to Nova Scotia for a pause. While there, she had her first cup of Earl Grey de la Crème tea, and for the first time in weeks, things felt better. She launched Sipology in 2007 to share the healing power of tea with the world. In 2012, Tonia pitched the business on Dragons’ Den (Canadian Shark Tank) and accepted an offer from Dragons Jim Treliving and David Chilton, skyrocketing the business to new heights. BTW: Tonia's pitch is the all time best pitch at Dragons' Den and is used as an example for potential guests pitching to be on the show. Also, Sipology's deal holds the record for the fastest closing of a deal on the show.
Helping Founders Successfully Scale Their Startup50 / 100EP 288 Building the Best All-in-One SaaS Solution for Mentoring, Connectivity & Skills DevelopmentEP 287 A Digital Health Platform Expanding Access to Peer Support and Group TherapyEP 286 Understanding and Solving Funding Inequities in the VC IndustryEP 284 Addressing Food Insecurity by Growing Healthy Food, People & Communities