The $22M Bet on SMS Marketing: Shane Murphy’s Startup Playbook

Episode notes

In this episode, we speak with Shane Murphy, the CEO and co-founder of Boostly. Shane shares his transition from a successful sales career to the world of entrepreneurship, detailing his journey of launching an SMS marketing startup for restaurants. He emphasizes key strategies such as validating business ideas, leveraging mentorship, adapting to market needs through flexible pricing and product offerings, and the critical importance of building a strong, capable team.

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