
Startup Ignition Podcast · 2025-07-03 · 1h 9m
In this episode of the Startup Ignition Podcast, John and Tyler Richards are joined by Phil Kirkeiner, the CEO of Baton ( ), a rapidly growing referral platform for the home services industry. Phil, a former student of John's, shares his incredible journey from being a music major and accountant to a successful entrepreneur. We dive deep into the origin story of Baton, born from a problem Phil discovered while working at a pest control company. Phil discusses the tough decisions he's made, including going with an offshore sales team and how it led to more sales. He also reveals his unique strategy for scaling by building a 50-person remote team in the Philippines, sharing actionable tips for hiring and management. This episode is packed with insights on founder-market fit, the power of being teachable, and the mindset required to grow a company from $150k to a projected $7 million in revenue.
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