157 | The 4-Part Visibility System Every Service-Based Business Needs to Attract New Clients

Speaker A: I spoke about three user, uh, attraction strategies you can use to attract leads to your service based business. Now when you have a strategy and you don't have systems that help drive that strategy home, it leads to frustration. It leads to your business still being invisible because you don't have the right systems to drive it home. In today's episode, I'm um, laying out a complete blueprint of ah, four part visibility system that you can use to execute your user attraction strategy so that you can attract new clients to your service based business. I've seen most first time entrepreneurs missing at least two out of the four part visibility system, but we're going to fix it in this episode.

Speaker B: All right, if you're excited like I

Speaker A: am, tune out the distractions, lean in and let's get started.

Speaker B: You're currently working a 9 to 5, but you know you're called to do more. You feel unfulfilled at a job you've clearly outgrown. You ignore the quiet nudge prompting you to move in a new direction because you're afraid of losing your predictable income and stepping into something God sized. If that resonates with you, you are in the right place. Welcome to Start that Business podcast where you will find the clarity, strategy and systems you need to start your service based business without leaving your job yet. My name is Chichi Okomadou. I um, am a business strategist, an execution coach and a Jesus follower. I knew I was called to start a business, but I struggled with lack of clarity, self doubt and the fear of losing a predictable income. My lack of courage kept me stuck until I traded it for obedience to God's calling. I left my job, built a seven figure service based business and ran it for 13 years. Now I help other Christians working on uh, nine to five do the same. You don't have to stay stuck in unfulfillment, fear, doubt or lack of clarity. It's time to partner with God and step boldly into your calling to start that business. You know the one I'm talking about? Yes. That one you've been putting off for a long time.

Speaker A: Imagine a, uh, brilliant chef who opens a restaurant in an alley. But they don't have a sign, they don't have any address on Google, they don't have a menu posted anywhere. But their food is incredible. Their food is mouth watering. You know that kind of food that you want to wake up at ah, 12 midnight and you, you're hungry for something to eat and you just want to drive there and you're craving that thing on their menu? Yes, that kind of restaurant. The atmosphere is perfect, the chef is world class, even Michelin star chef, uh, let's put it that way. But the tables at that restaurant are empty every night. Not because nobody wants what they're serving, but because nobody knows they even exist. Maybe you've found such a restaurant where you discovered them, maybe by accident and you're like, what? You guys have been here all along? I didn't even know. Now this is what most service based businesses online right now look like. They offer incredible value, but they're invincible in terms of their presence. Nobody knows they exist. They do great work, but they are, uh, the industry's best kept secret. We're going to fix that in a moment with a four part system that makes sure that the right people can find you, trust you and take a step toward working with you. Now the question a lot of new entrepreneurs ask is how do I get more eyeballs on what I offer? How do I get new clients? How do I attract new leads? Now the wrong answer is to post more, pray harder, hope that the uh, algorithm cooperates with you or spins in your favor. The right answer is to build a visibility system. One that works even when you are at your 9 to 5 job. In episode 156 I spoke about the three real user attraction strategies. When you pair it together with this four part visibility system, you have something in place to make sure that you are constantly attracting the right leads and um, you are channeling them and selling to them so that they can convert to new clients. Now the first part of this visibility system is the lead magnet. I've spoken about the lead magnet on several episodes. Your lead magnet is your valuable exchange. I also talked a lot about this in episode 156. I, uh, will link it in the show notes here so that you can go listen to it. Your lead magnet is the entry point into your world. It is your ideal client's first taste of what you have to offer. And that's why it must be very valuable. It must address your target audience number one pain point or their number one desire. It should not be generic. It should be a specific problem that your target audience has. And the different formats your lead magnet can be in is an ebook, can be an ebook or PDF guide. It can be a quiz. It can be a webinar or free workshop. It can be a discovery call. It can be a template, it can be a checklist. Regardless of the format, it should be created from a place of intentional generosity and carries so much Value. Now, the test of whether you have a good lead magnet or not is asking yourself this question, would my ideal client pay for this if I charged for it? If the answer is yes, then you have a good lead magnet that delivers on um, value. Your lead magnet should be focused, keep it focused on one problem, one solution, one outcome. So that is so value packed that it leaves your ideal client coming back for more. It leaves them saying, wow, if the free content can be this good, then the paid content will be out of this world. Now let me give you an example of what a, uh, lead magnet looks like. Let's say you have a virtual assistant service based business. Your lead magnet can be a PDF guide or an ebook that is titled the Five Step System to Reclaim 10 Hours a Week. That example is specific, is desirable, is actionable. Your ideal client will be like, yeah, I want to save 10 hours per week. I want to reclaim 10 hours per week. I'm going to download this. So that's an example of a uh, lead magnet. And that's the first part of your visibility system. Now after you have created your lead magnet, the second part of the visibility system is to create your lead capture. This is the landing page that is going to be in front of your lead magnet. In episode 156 I spoke about the story of Boaz and Ruth and how Boaz had a field and he intentionally dropped grain. He instructed his workers to drop grain so that when Root was gleaning, she could find grain. So your lead capture or your landing page is your field, your green is your lead magnet. Now people have to come to your field, which is your ideal client, to exchange value. So they give you their valuable contact information and you give them your green, which is your lead magnet. So this is the second part of the visibility system. You need a dedicated place for people to come to, to say yes, to access your lead magnet. Now the different options for creating this lead capture landing page, it can be a one page standalone landing page, it can be lead capture form that's embedded in, in your website or on your website. And you can use app providers like ConvertKit, Mailchimp, Flodesk, Kajabi, the list goes on and on and on. So you pretty much host this landing page on these platforms that I mentioned. There are so many more options out there. So those are the options you can use to create this lead capture landing page. And uh, the key elements for an effective capture page is you should have a headline that speaks to the outcome. So like the example I uh, used earlier, some People can use the same title of their lead magnet as the headline in the landing page. So like the example I use of the virtual assistant, her uh, headline on her lead capture landing page can be the five step system to reclaim 10 hours a week. Simple and short. You can have a brief description of what they get when they exchange their valuable information with you. Then you have a simple opt in form with a name, an email only and a clear call to action button at the bottom. So don't try to ask for too many information, just ask for their first name email. Then put a submit button and they submit and that's good to go. Don't overcomplicate this because if you make the form too long, people will just walk away because they don't want to give you so much upfront. So with their name and email, that's the two key pieces of information you need to nurture that relationship down the line. A simple page that converts is better than a fancy page that is under construction that had so many things that can be distracting. This is where your value exchange officially happens. Like I mentioned in episode 156, I want to pause right here because if you're thinking oh this is great but I need someone to actually walk me through building this, that's exactly what we do inside the Start that Business Accelerator. The accelerator is my coaching program where Christians who are ready to launch their business get the framework, the accountability and the done for you execution to build out their visibility system. Now the only way to get access to apply for the accelerator is by attending the Start that Business Life workshop. The next workshop is on Saturday May 2, 2026 at 12 noon Central Standard Time. To register or to save your seat, go to from job to business.com I will also drop the link in the show notes so that you can access it. Now the third part in the four part visibility system is what I call the Lead Magnet promo. Now you've created your lead magnet in the part one, part two, you've created the landing page for the lead Magnet. That is where the exchange happens. Now the next thing is to promote this lead magnet. This is how you drive traffic to your Lead magnet landing page so that the exchange can happen. So having a lead magnet with no promotion is like having a store with no address. Nobody can find you. There are three channels to consider when you are thinking of promoting your lead magnet and I talked about some of this in episode 156. The first is your long form platform. That can be your podcast, either your YouTube channel, your blog it can be a place where your content ranks and it lasts for a long time more than a uh, social media platform. Now the second promo channel you can consider is social platforms like Instagram, Facebook, LinkedIn, TikTok. This content reaches and engages an audience. It might not last as long as the long form content, but it still get some eyeballs out there. Now the third place you can also promote your lead magnet is other people's platform. I call it opp Other people's platform. Now you can do this when you are like a uh, guest on someone else's podcast and they ask you, oh, how can my audience connect with you? You can say, hey, I have this lead magnet I created. If you go to this website you can be able to download it. So that's how you promote that lead magnet on another person's platform. If you are doing a guest blog on someone else's blog, you can put a section in the blog where you promote your lead magnet. If you are doing other collaborations like a virtual submit virtual workshop, or maybe you are in a referral partnership, you can also promote your lead magnets in those places. Now don't try to do all three. That's a mistake. I see a lot of new entrepreneurs doing, they try to do all three and they spread themselves so thin. Remember you are starting this business while working your 9 to 5. So start with what you can handle in terms of your bandwidth right now. Pick one promo channel that matches the user attraction strategy that you chose that I talked about in episode 156. Pick one channel to promote and just be consistent in it and keep and let the results compound in that area. The goal of every piece of promo content is to drive people to your lead magnet landing page. That should be the goal. That's how you go from just creating content and posting to actually having a strategy behind the content you post post. So your promo content should always lead them back to your lead magnet landing page. Every caption, every episode description, every guest bio should point someone somewhere and they should make their way back to your lead magnet landing page. Now the fourth part of the visibility system is the lead nurture. This is your email sequence. Now this is where you actually deliver the value that they exchanged their information for. And this is where you nurture the relationship so that you can eventually pitch your offer and sell to them so that they can become a client of yours. Now getting your opt in is not the finish line. So getting them to opt in, getting them to fill that form in your lead magnet landing page, that is not the finish line, that is just the starting line. Your lead nurture is where the relationship now starts and you start nurturing that relationship. Your email sequence is what you use, is the tool you use to nurture that relationship. Now your lead nurture simply means the email sequences or the emails you send to this new lead that opted in after they join your list. So the emails you send to them. Like if you think of email lists you join and you notice you started getting emails from the person right after you joined. Yeah, that is lead nurture. They're trying to nurture their uh, relationship with you. And there are two core sequences to build first. So the first one should be your engagement sequence. That should have anywhere from three to five emails that one deliver the lead magnet you promised them. That must be the first email you send so that you can be a person of your word and you can actually give them the value that they give you their information for. So that is the first email you should send in that engagement sequence. Then next you should introduce yourself, build trust, and then you can transition to the second type of email sequence, which is the sales sequence. This can be anywhere from three to seven emails that present your offer, that handle objections of, uh, why they might not want to buy, and invites them to take the next step to, to come work with you. So you see how this visibility system started from you creating the theme, creating a landing page where the exchange happens, promoting your lead magnet, then nurturing the relationship through your email sequences. Data shows that email is still the highest converting marketing channel. That's why even the gurus, even with AI, even with so many other things that look like shiny objects coming through, people still check their emails every day. So don't sleep on it. Don't think, oh, uh, email is dead. No, email marketing is not dead. Because as long as people have emails, they will check their emails every day. So treat every email like a conversation, one on one conversation with someone. Don't treat it like a broadcast you're sending to a list of. People always write in a way that connects with the person as if they're in front of you and you're having a conversation with them. Um, your lead nurture sequence is where this stranger who signed up to your, uh, lead magnet becomes a client. That is where the relationship deepens. That is where they get to know you and trust you more. Because once they know you and trust you, it's easier for them to say, yes, I want to work with you. So let's bring it all together. The four part Visibility system, um, you need to attract new clients to you. The first is your lead magnet. Once you create your lead magnet, this is a thing that you're using to exchange value. The second is your lead capture. This is your landing page where the exchange actually happens. The, the third is your lead magnet promotion. This is where you promote this lead magnet on different marketing channels that uh, you've picked. Then the fourth is where you nurture that lead until they become a paying client. Now you see that each part of this four part visibility system serves the next part. There's no gaps, there's no dead ends. Is one leads to two, two leads to three, and three leads to four. So here's how I recommend that you build this four part visibility system. Mount Start with creating your lead magnet first because that's what you're going to exchange for their valuable information. So start with creating your lead magnet first. Then the next, create your lead capture landing page. That's where the, the exchange is going to happen. Pick a platform, whether it's ConvertKit or Flodesk or Mailerlite, pick one and build that up. Now once you've done that, the third thing I need you to build will be your nurture sequence. Notice we're building the nurture sequence before we start promoting. And the reason is once you start promoting and uh, you start attracting lead, if you don't have that nurture sequence created, you're going to be dropping the ball after you send the first email to deliver the lead magnet to them. So build a lead magnet first, then build your lead capture, which is your landing page. Then create your nurture email sequences that you're going to nurture the lead. Then once you're done, then start promoting that. And uh, you don't need to build all four at once. You can start with the first one, do the second one, then go to the third one before you go to the fourth one so that when your traffic starts coming in, your system is ready to serve them. The gifts God puts in you are uh, meant to be found by the people who need them the most. God didn't call you to stay invisible. So build your visibility system. And as you build it, it's an act of stewardship. You're actually stewarding the gift God has given to you. And uh, you don't have to build everything today, but you can start somewhere. You can start maybe writing down your lead magnet ideas, picking the format that your lead magnet is going to be and taking what God has given to you and um, putting it to work. Now, everything in this episode is a piece of what I teach in full inside my Start that Business Accelerator. If you're ready to build this with a coach in your corner and a community beside you, the first step is to register for the Start that Business Live Workshop. It's happening on Saturday, May 2, 2026 at uh, 12 noon Central Standard Time. And the workshop, like I said, is the only door into the accelerator program. So go to from jobtobusiness.com to register today, I challenge you to put up your sign. Open the door and the right people who are looking for exactly what you offer will be able to walk right in and you'll be able to serve

Speaker B: them with the gifts God has put inside of you. Thank you so um, much for listening to today's episode. I pray it made you feel seen, taught you something new, and encouraged you to take action. If it did, please hit the follow button so you are notified when a new episode drops. It will be a huge blessing if you left a review for this podcast on whatever platform you are listening from right now.

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Speaker B: this podcast is serving you and it helps most more Christians just like you find this show and take that first step toward their business. Until next time, Remember, your expertise is needed.

Speaker A: You're calling it real and I'm here

Speaker B: to help you make it a reality.