STaR Coach Show · 2026-06-10 · 59 min
As we celebrate our 10th anniversary season of the STaR Coach Show, we welcome returning expert guest Mary Henderson. She challenges coaches to move beyond the traditional “find a niche, build an offer” model to build a coaching business around a structured, intellectual-property-based asset - one that delivers consistent outcomes, results, and transformation. She walks us through a checklist coaches can use to audit and elevate their offers in an AI-driven marketplace where clients are increasingly discerning. Your coaching expertise begins with you - your life, your experience, your intellectual property, and your human intelligence. Today’s episode is a masterclass in branding and building your coaching business! Mary Henderson is an internationally recognized authority on personal branding, thought leadership strategy, and transforming industry experts into the go-to names in their fields. With over 23 years of experience and more than 40,000 hours of practical expertise, Mary is known for helping consultants, executives, and service-based leaders translate decades of knowledge into market-defining brands and monetizable internet protocol.
499: Revisiting: Pricing Mindsets for Business Success61 / 100498: We’ve Created a Lonely World: From Me to We497: Navigating Transition: Making Every Moment Matter with Meg Rentschler495: We are All the Walking Wounded: Trauma-Informed Coaching494: Coaching in a Chaotic World: Building a Sustainable Pipeline When Everything Feels Unstable