Spotlight on B2B Marketing · 2026-03-30 · 41 min
Most B2B brands are trying to look professional on social media. But in doing so, many are becoming invisible. In this episode, host Karen Lloyd is joined by Xandrina Allday, social media strategist and founder of Allday Marketing, to explore why social media is one of the most underutilised commercial drivers in B2B, and what it actually takes to make it work. From platform selection and the LinkedIn algorithm update, to cold DM strategy and employee-generated content, Xandrina shares a practical, no-nonsense playbook for B2B brands who are ready to stop playing it safe.
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