What Happens When You Hire Your First True Marketing Leader with Joe Walker & Victoria Wilson

Episode notes

Many growing businesses reach a tipping point where ad hoc campaigns and word of mouth simply are not enough. But knowing when and how to make that first senior marketing hire is harder than it sounds. In this episode of Spotlight on B2B Marketing, host Karen Lloyd is joined by Joe Walker, Head of Global Marketing, and Victoria Wilson, HR Director at Panorama Antennas, to explore what really happens when a business brings in its first true marketing leader. From recognising the triggers for the hire to transforming a fragmented, sales-driven function into a strategic growth engine, Joe and Victoria offer a candid and practical first-hand account of the journey. From calibrating the right level of hire to building a data-driven, full-funnel marketing function, this episode is packed with actionable insights for founders, business leaders, and marketing professionals alike.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• Maisa Fernandez on Transforming Partner Marketing into a Revenue EngineNever GTM Alone · on B2B marketing74 / 100
• #191 - Battling AI Fear: Storytelling, Technology, and Disruptive Change with Paul Roehrig, Chief Strategy and Marketing Officer at AscendionFinite By Clarity · on B2B marketing60 / 100
• How B2B Marketers Use White Space Analysis to Map Enterprise Account GrowthB2B Marketing with Fexingo · on B2B marketing57 / 100
• It's The "Finale" for The LinkedIn Branding Show - The Backstory + Even A Few Branding TipsThe LinkedIn™ Branding Show · on B2B marketing40 / 100
• Best of Linkedin: Account-based Marketing CW 34/ 35Best of LinkedIn: Strategic B2B Marketing · on B2B marketing
• How Marketing Ops Turns Support Data into RevenueThe Marketing Operator Podcast with Fexingo · on B2B marketing

• Why Great Marketing Is Built on Honesty, Not Hacks with Emma Davies & Ruta Sudmantaite65 / 100
• Stop the Blame Game: How Sales and Marketing Can Win Together with Nick Jones & Max Childs73 / 100
• How Smaller Businesses Beat Bigger Competitors with Gareth Lockwood84 / 100
• Why You Must Prove Your Value or Lose a Seat at the Table as a B2B Marketer with David Rowlands54 / 100
• How to Stand Out When Every Competitor Sounds the Same with Chrissie Bardwell68 / 100