How to Create Customer Advocacy That Directly Impacts Revenue with Faith Wheller

Spotlight on B2B Marketing · 2025-11-26 · 37 min

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Topics in this episode

B2B marketing Customer advocacy Karen Lloyd marketing vice president

Episode notes

Customer advocacy is no longer just a nice-to-have - it's a revenue driver. But how do you build a systematic approach that turns happy customers into active revenue generators? And more importantly, how do you make this everyone's responsibility, not just marketing's? In this episode of Spotlight on B2B Marketing, host Karen Lloyd welcomes Faith Wheller, VP of Global Marketing for TeamViewer, to explore how to build customer advocacy programmes that directly impact your bottom line. With over 25 years of marketing experience and a track record of managing 700,000 customers, Faith shares the frameworks and strategies that transform customer satisfaction into measurable business growth. From creating tiered advocacy programmes to making customer advocacy an organisation-wide responsibility, Faith provides practical insights that CEOs and marketing leaders can implement to reduce acquisition costs and accelerate sales cycles.