Sports Business Secrets · 2025-06-14 · 1h 0m
Today we are joined by professional basketball player & entrepreneur, Jordan Morgan! Jordan has built a remarkable journey that spans far beyond the basketball court. After playing college basketball at the University of Michigan, where he earned both his bachelor’s and master’s degrees in engineering, he went on to enjoy an 11-year professional career overseas, competing in top leagues across eight different countries. He also obtained dual citizenship and proudly represented the Slovenian national team on the international stage. But Jordan’s story doesn’t stop there. Off the court, he’s turned his passion for travel, tech, and impact into purpose-driven ventures. Alongside his wife KT, he started a company aimed at making travel more efficient and personalized. Soon after, they leveled up and co-founded Spin.Travel , a business travel management platform to save teams time and money. They are now leveraging lessons from visiting countries all over the world to create better experiences for travelers. In addition to his businesses.
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