
Hosted by Blaine Bartlett
Soul is the blueprint inside of every thing that tells it what it is and what it can become. When we meet anything at that level, we will respect, protect, and love it. Capitalism as it is practiced today is designed to destroy the two resources it needs to function - the planet and the people.
256 episodes · publishes weekly · latest 2026-06-29 · ~35 min/episode
Rank
#5745
Substance
38.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#5745 of 6183
Substance
Top 93%
outscores 7% of the index
Soul of Business with Blaine Bartlett ranks #5745 on The B2B Podcast Index with a substance score of 38.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and originality. Arnaud St. Paul is a genuine founder with some CEO client experience, but he presents primarily as a spiritual-leadership thought leader and coach rather than a scaled B2B operator who has built revenue, managed P&Ls, or led large teams through measurable outcomes. His credibility rests on a nascent proprietary framework with minimal validation shared.
Averaged across 1 recently scored episode, with cited evidence.
The episode is almost entirely composed of spiritual metaphors, abstract philosophy, and motivational platitudes with virtually no actionable, non-obvious insights for a B2B operator. The brief mention of a 12-week sprint structure is the closest thing to a usable framework but is not developed at all.
“we take a team, they assess themselves in a few minutes with this assessment. We take that same snapshot. From that snapshot, we determine the pattern that we need to work on for the next 12 weeks.”
“there is absolutely no challenge in the business world that is not tied to yourself and to how ready you are to experience the fulfillment of that goal”
The 'coherence field' and Heart Leadership Index angle has a thin veneer of novelty, but the episode recycles standard spiritual-business crossover ideas - Rumi quotes, 'as within so without' from scripture, non-attachment, presence - that are extremely common in conscious leadership circles. Nothing a reader of Tolle, Mackey, or any mindfulness-in-business book hasn't already encountered.
“beyond right and wrong, beyond issues of right and wrong, there is a field. I will meet you there.”
“imagination and faith are the only faculties of the mind needed to create objective conditions”
Arnaud St. Paul is a genuine founder with some CEO client experience, but he presents primarily as a spiritual-leadership thought leader and coach rather than a scaled B2B operator who has built revenue, managed P&Ls, or led large teams through measurable outcomes. His credibility rests on a nascent proprietary framework with minimal validation shared.
“in the last 40 years, I created, well, out of my own experience, a series of charts that will help me understand how to be more coherent with my heart”
“we already have early examples and we're growing that knowledge and data”
There are essentially no named client companies, revenue figures, specific research citations, sample sizes, or concrete outcome data in the entire episode. Vague gestures toward 'early examples' and a Paris conference substitute for real evidence throughout.
“We already have early examples and we're growing that knowledge and data so that we can create a new understanding of that paradigm”
“usually we tend to have more difficulties with selflessness and non-attachment. And what we have seen is when you bulge a notch on one of these two, automatically, poof, all the others grow”
The host makes long declaratory statements that crowd out guest elaboration, rarely follows up with probing questions, and never challenges a single claim - including sweeping assertions like 'there is absolutely no challenge in the business world that is not tied to yourself.' The conversation meanders between spiritual frameworks without ever being redirected toward substance.
“And I think, you know, I was going to make this comment here. I heard you say an overemphasis on impact and most CEOs, most leaders in organizations, most leaders tend to look towards impact as a metric that is almost the holy grail.”
“Partly the reason that I use that language because, you know, in my experience, in the work that I do with my clients, I will bring this particular conversation into the room”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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