Solving the People Puzzle · 2025-09-22 · 36 min
Is your hiring process a bottleneck or a growth engine? In this episode of Solving the People Puzzle, we sit down with Rikus, the CPO and CMO behind WeBuyCars. He shares the incredible inside story of how they transformed their talent acquisition from a manual, time-consuming process into a strategic competitive advantage. Learn the exact mindset shift that occurred when they stopped viewing HR tech as a cost and started seeing it as an enabler to grow the rest of our business". Tune into this HR podcast with Rikus Blomerus, CPO at WeBuyCars, as he shares how they hire 120+ people a month and manage human resources effectively. This is a masterclass for any HR leader, executive, or talent acquisition professional on how to build a hiring system that doesn't just fill roles, but actively drives business success. ️ About Our Guest Rikus, the CPO and CMO at WeBuyCars. He also looks after the marketing for the company, giving him a unique perspective on the intersection of people, brand, and business growth. WeBuyCars is the biggest car buying service in South Africa and is listed on the JSE.
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