Social Pulse Podcast: Retail Edition · 2025-04-16 · 25 min
Have you ever felt like your hands are tied behind your back when trying to market your retail business? Imagine trying to build a brand when traditional advertising channels are closed to you, social media platforms regularly shut down your accounts, and payment processors won't touch your industry. That's exactly what marketers in the cannabis industry face every single day. How do you reach your target audience when the most effective channels are off-limits? How do you build brand awareness when you can't run Facebook ads or Google search campaigns? These challenges might seem insurmountable, but they've forced cannabis marketers to become some of the most innovative and resourceful professionals in the retail space. Today's guest knows these struggles intimately and has developed remarkable strategies to overcome them. Join us as we welcome Roman Nunez, Marketing Director at KANNA dispensary, who brings a fascinating blend of tech startup experience and creative artistry to the cannabis industry.
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