Social Pulse Podcast: Retail Edition · 2025-05-01 · 28 min
Have you ever wondered why some social media posts seem to instantly connect with audiences while others fall flat? What if the secret to social media success isn't just about algorithms and hashtags, but about understanding the deeper psychological needs and motivations of your audience? Every day, retail marketers struggle to cut through the noise and make meaningful connections on social media, often focusing on surface-level metrics while missing the fundamental human elements that drive engagement and conversion. That's exactly what we're diving into today with our fascinating guest, Lisa Wells. Lisa brings a unique perspective to retail social media marketing, combining her Master's in Psychology and experience as a Marriage and Family Therapist with her role as owner of Geneva Flooring, a successful retail flooring business in San Diego. As a former therapist who worked with diverse populations in schools, police departments, and halfway houses, Lisa now applies her deep understanding of human behavior to create compelling social media content and build authentic customer relationships.
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