Social Impact Level Up · 2025-02-07 · 39 min
Just in time for Valentine's Day, Christy Floriani, founder of Freadom Promotions, shares her love for literacy and her journey as a social entrepreneur. With over 30 years of experience in family services and a master’s degree in social work, Christy brings a wealth of knowledge to the conversation, discussing how literacy has the power to transform lives and communities. Through Freadom Promotions, Christy directs 100% of profits from promotional product sales to impactful literacy initiatives. She also shares her personal love story, where her passion for social impact intersected with finding her life partner, Brian, founder of Bernie’s Book Bank. Key Takeaways: The Literacy Crisis: Christy highlights the dire need for improved literacy in the U.S., with 35 million adults lacking basic reading and writing skills. She also explains how literacy correlates with better life outcomes and reduced incarceration rates. Freadom Promotions' Mission: Learn how this social enterprise channels profits from promotional products toward literacy programs, making it easy for companies to align their purchasing decisions with social good.
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