Small Spark Theory · 2025-12-16 · 34 min
Here we are at the end of 2025 and our last episode of the year. I know this year has been a tough one for many agencies, for many reasons. So I wanted to finish with a good news story. A case study of an independent agency (well two in fact) flourishing despite the challenges. Kim Lawton , Founder & CEO of Enthuse Marketing and COO & Partner at Inspira , joins to me talk about how building a relationship-first culture in her agencies has allowed them to weather many of the storms impacting agencies in recent years. We discuss the dymanics of client leadership and how systemised employee feedback, client feedback and a structured approach to client development can result in exceptionally high levels client retention and referrals. Of course we'll be giving away a copy of Kim's recommended read: The Chief Event Officer's Playbook by Sasha Frieze - simply listen in to find out how to win. Wishing all our guests and listeners a wonderful and relaxing festive break. We look forward to bringing you more inspiring conversations in 2026.
EP106: How to stay profitable | Anna Appleton | Rofinery62 / 100EP105: Saving the Client - Agency Relationship | Nigel Sarbutts | Structured MediationEP104: A Deeper Dive into Client Development | Catherine Allison | Master the ArtEP102: The Evolution of Business Development | Nicky Rinks & Rich Banham | Daylight BureauEP101: AI and the Law: What Agencies Need to Know | Sharon Playford | Excello Law