Small Spark Theory · 2025-10-05 · 38 min
Finally - an episode dedicated to AI! Not the big "future of our industry" debate, but a practical look at the contractual and IP implications of our growing use of AI tools in agency life. While the larger networked agencies may already have policies in place, for many smaller independents - or those who rely heavily on freelancers - this episode is well worth a listen. I'll admit, this is a topic that makes my head hurt a little, but thankfully Sharon Playford , consultant solicitor at Excello Law , joins me to unpack the fast-evolving legal landscape around AI use in agencies. Together, we explore: How AI impacts confidentiality, NDAs, and client contracts The intellectual property challenges of AI-generated content Why agencies need clear AI policies and staff training Practical tips for protecting client data and avoiding legal pitfalls This month's book recommendation is Careless People by Sarah Wyn-Williams - tune in to find out how you can win a copy! This episode is supported by Zack Southall Fitness
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