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Index/Startups & Founders/Small But Mighty Agency: How to Grow Your Agency
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The Handoff Nobody Plans For

Small But Mighty Agency: How to Grow Your Agency · 2026-06-03 · 30 min

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Episode notes

Ten years of running an agency, and everything was still in her head. Natasha Golinsky, founder of On Purpose Projects, a custom web and e-commerce development agency, didn't plan her exit from the day-to-day. A stage two breast cancer diagnosis gave her six weeks to hand over a business she'd been running for a decade, while everything lived in her head. What came out the other side is one of the most honest, human stories about building a business that can run without you that I've heard. In this episode, Natasha shares what it really took to build and lead a strong remote contractor team, why the freedom she worked toward came with an unexpected identity shift, and what she wishes she'd done differently long before the crisis hit.

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