
Hosted by SAGA
[NOTE: This is a retired show.] Chip Griffin of SAGA hosted discussions with a rotating panel of agency experts to talk about the business of running a PR or marketing agency.
26 episodes · publishes weekly · latest 2023-01-24 · ~32 min/episode
Rank
#3675
Substance
58.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#3675 of 6182
Substance
Top 59%
outscores 41% of the index
Small Agency Talk Show ranks #3675 on The B2B Podcast Index with a substance score of 58.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and insight density. Patrick Rogan is a genuine practitioner who works specifically with small agencies on HR, giving him relevant domain depth. However, neither guest is a scaled agency operator who has personally built and managed large teams; both are consultants, which limits how grounded the advice is in first-hand operational experience at scale.
Averaged across 1 recently scored episode, with cited evidence.
The episode covers expected ground - role definition, PEOs, handbooks, offer letters - with only a few non-obvious items like the nexus tax risk, the 42% Gen Z salary-sharing stat, and the 20-hour recurring-work threshold. Much of the runtime is conversational padding and generic 'it depends' advice that adds little for a practitioner.
“if you can't come up with at least 20 hours of absolutely for sure, these things will be recurring. Every week you start to run into a place where you may be sitting there and saying, why did I even hire somebody?”
“you may be inadvertently setting up a nexus in another state”
The content is standard small-business HR advisory fare - think carefully about the role, use a PEO, write a handbook, sell the candidate - with no contrarian or first-principles arguments. The Gen Z section recycles generational-trait talking points widely available in mainstream HR content.
“I always start with the first thing is, is this the right employee?”
“make sure your compensation philosophy is locked down”
Patrick Rogan is a genuine practitioner who works specifically with small agencies on HR, giving him relevant domain depth. However, neither guest is a scaled agency operator who has personally built and managed large teams; both are consultants, which limits how grounded the advice is in first-hand operational experience at scale.
“more than half of the agencies I work with, when they're at the first employee stage, they don't begin with a, uh, PEO”
“I've hired them out of Ivy League schools. They're going to need help with writing for business type purposes”
The episode offers a handful of concrete specifics - Gen Z salary-sharing percentages, California sexual harassment training requirements, the nexus concept - but lacks named companies, dollar figures for PEO costs, real case study outcomes, or detailed timelines. Most guidance remains at the 'you should research this' level of abstraction.
“roughly 42% of, uh, gen Zers have shared their salary information with others. Most digitally, I think it was 40% millennials”
“if you're in the state of California, you'll probably have to do yearly sexual harassment trainings for all of your employees”
Chip adds his own perspective and moves topics along competently, but questions are frequently leading and pre-answered ('I think your answer is probably going to be what I would say'), and there is no meaningful pushback or productive disagreement throughout the episode. It functions more as a friendly co-presentation than a probing interview.
“I think your answer is probably going to be what I would say, which is it depends because there are a lot of factors that go into it”
“Yeah, I think my advice typically mirrors much of what you've said there”
First period on the Index - history builds from here.
1 scored on substance · 26 tracked in total.
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