
Side Hustle City · 2024-08-13 · 41 min
Send us Fan Mail Ever wondered how you can master lead generation and turn it into a profitable business? This episode of Side Hustle City is your go-to guide. We’re sitting down with Phil F. Smith, an entrepreneur who pivoted from a traditional 9-to-5 to becoming a lead generation dynamo. Phil’s journey is nothing short of inspiring, from starting a web hosting company back in 1998 to selling businesses and venturing into lead generation in 2014. Learn from Phil as he shares strategies he used to overcome challenges like rising lead costs and the importance of evolving your tactics to stay ahead. Ready to unlock the secrets of lead generation specifically for the lending industry? Phil reveals an innovative funnel strategy using Facebook ads to generate and categorize leads based on factors like incorporation status and credit score. Discover how offering free automated marketing software with AI can reduce lead costs and expand your reach. Phil also talks about the value of integrating AI to manage a high volume of leads, maximizing data, and doubling revenue.