Side Hustle City · 2024-07-02 · 45 min
Send us Fan Mail Ever wondered how a fourth-generation citrus farmer turned his passion into the largest organic juice brand in the nation? Join us as we chat with Matt McLean , the visionary behind Uncle Matt's Organic . Mac takes us on a journey from his humble beginnings in the sweltering Florida groves to creating a thriving business empire. He opens up about his family's rich history in citrus farming, his competitive spirit, and the lessons learned from early hard labor and leadership. You'll also hear about his strategic partnerships with major retailers like Kroger and the significance of the Cincinnati market in consumer packaged goods. Matt doesn’t just stop at business success; he's at the forefront of regenerative farming. This episode delves into the challenges and rewards of adopting organic methods, including cover cropping and composting. Matt provides a candid look at the economic principles behind sustainable farming and the resilience required to face obstacles like citrus greening disease.
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