Shopify Masters · 2026-08-18 · 35 min
Tessa Cohen and Sara Sebastjanska built Benjie - a clean, chemical-free bandage brand - with no outside money and no product development experience. They launched by crashing Coachella with handmade posters and pitching strangers in festival bathrooms, selling out their entire inventory within a week, without spending a dollar on ads. For more on Benjie and show notes click here Subscribe and watch Shopify Masters on YouTube!
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