Shopify Masters · 2026-04-09 · 47 min
Two recent college grads turned a dorm room pistachio recipe into a fast-growing food brand - by letting their community call the shots. Nicola Buffo and Francine Voit, co-founders of Pistakio, share how they pivoted from pistachio mayo to a sweet pistachio spread one week before their first big grocery pitch, built a loyal following on social media because a college professor forced them to start posting, and turned customer DMs into their best-selling products - including their crunchy spread and date bark.
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