How Getting Back to Basics Turned 437 Into an 8-Figure Brand

Episode notes

Hyla Nayeri co-founded 437, a bootstrapped activewear brand, into an eight-figure business - and she did it by simplifying ruthlessly, betting on organic social and influencer marketing, and protecting a culture that includes a four-day workweek. For more on 437 and show notes click here Subscribe and watch Shopify Masters on YouTube!

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