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Index/Startups & Founders/Shopify Masters
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How Fly By Jing Turned Chili Crisp Into an 8-Figure Brand

Shopify Masters · 2026-06-02 · 46 min

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Topics in this episode

Product-market fitWalmartRetail strategycrowdfundingsmall business advice

Episode notes

When Jing Gao launched Fly By Jing, she wasn’'t just selling chili crisp - she was challenging a century-old story about the value of Chinese food. Starting from an underground supper club and a scrappy Kickstarter, she built a brand now found in Target, Walmart, and Whole Foods that has inspired a generation of Asian food founders. For more on Fly By Jin and show notes click here Subscribe and watch Shopify Masters on YouTube!

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