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Index/Startups & Founders/Shopify Masters
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How De Soi Built a Brand in a Category No One Believed In

Shopify Masters · 2026-01-13 · 49 min

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Topics in this episode

Product-market fitRetail strategysober curiousaperitiffemale ceo

Episode notes

Scout Brisson reveals how De Soi converts skeptics into subscribers through sampling, why it’s their largest marketing expense, and her ROI framework. For more on De Soi and show notes click here. Subscribe and watch Shopify Masters on YouTube!

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  • Your Marketing Is Sending Buyers Straight to Your COMPETITORS (Here's Why)Demand Decoded: Demand Generation & Business Growth · on Product-market fit80 / 100

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