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Index/Startups & Founders/Shopify Masters
Shopify Masters artwork

How De Soi Built a Brand in a Category No One Believed In

Shopify Masters · 2026-01-13 · 49 min

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Topics in this episode

Product-market fitRetail strategysober curiousaperitiffemale ceo

Episode notes

Scout Brisson reveals how De Soi converts skeptics into subscribers through sampling, why it’s their largest marketing expense, and her ROI framework. For more on De Soi and show notes click here. Subscribe and watch Shopify Masters on YouTube!

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • Three Money Stories You Need To Tell | Rich MironovProductized Podcast · on Product-market fit83 / 100
  • He sold his $10M business to bet on a side app - then grew it to $20M ARR. | Andrew Antos, Co-Founder & CEO of WithinA Product Market Fit Show · on Product-market fit82 / 100
  • Navigating AI Risks with Trevor Horwitz from TrustNetB2B Automation Spotlight · on Product-market fit79 / 100
  • What I Wish I’d Known About Sales With Tom HappeB2B Sales Playbook · on Product-market fit79 / 100
  • III. Building a Sales Org - Jacco van der KooijSaaShimi · on Product-market fit78 / 100
  • How CMOs Turn Customer Feedback Into Product RoadmapsThe CMO Podcast with Fexingo · on Product-market fit76 / 100

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