SheSpeaks: Women of Influence · 2026-05-13 · 37 min
Amy Vollet has spent her career at the intersection of media, commerce, and retail - watching the entire landscape transform around her. Now leading the digital commerce practice at Saatchi X, part of Publicis Commerce, she brings together media planning and buying, data and analytics, and e-commerce into one end-to-end approach that reflects how consumers actually shop today. In this episode, Amy shares her perspective on how retail media has evolved from shopper marketing, why the brand-retailer relationship is more complicated than ever, and what it takes to stay competitive when private label is growing and AI is rewriting the rules of media buying. She also gets candid about leadership, the lost art of humanity in business, and what the next generation is teaching us about intentional personal branding.
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