Service Business Mastery for Skilled Trades · 2026-07-01 · 56 min
Most contractors think they need more leads. But what if the real problem is that you're already missing the jobs you paid to generate? In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Shaun Ritchey from Breezy to talk about Moneyball for home services and how contractors can use AI, better data, and smarter systems to uncover the jobs hiding inside their existing business. Just like Moneyball changed baseball by finding overlooked value in the data, this conversation shows how contractors can find overlooked revenue in missed calls, slow follow-up, poor booking processes, weak web conversion, and underused customer lists. Shaun explains why the biggest opportunity is not always spending more money on marketing. Sometimes the fastest path to growth is fixing the leaks already inside your sales funnel.
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