Service Business Mastery for Skilled Trades · 2026-07-15 · 45 min
Most home service companies do not have a lead problem. They have a missed-call problem. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Chris Nelson, Senior Manager of Vertical Marketing at CallRail, to talk about why home service leads disappear, how missed calls turn into lost revenue, and what contractors can do to better understand what is happening inside their call flow. This conversation is not just about answering the phone faster. It is about understanding where your leads come from, how they move through your business, and where good opportunities get lost before they ever turn into booked jobs. Chris breaks down how call tracking, call routing, CRM integrations, AI voice assistants, and conversation intelligence can help contractors see the real story behind their marketing spend and customer calls.
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