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SERP Stories

Hosted by Dr. Kala Jones

"SERP Stories" is a podcast that brings the mission of the Strategic Education Research Partnership to life. Each season spotlights an evidence-based intervention and the real educators, researchers, designers and leaders behind it.

7 episodes · publishes monthly · latest 2026-04-01

Rank

#396

Substance

40.7

/ 100

Scored 2026-06
Updated monthly

Sales rank

#31 of 81

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Across the index

#396 of 867

Substance

Top 46%

outscores 54% of the index

Why it scores where it does

SERP Stories ranks #396 on The B2B Podcast Index with a substance score of 40.7 out of 100, scored across 3 recent episodes. It scores highest on guest caliber and specificity & evidence. Both guests are genuine career practitioners - Troyer holds a Harvard doctorate, led a randomized controlled trial, and currently directs literacy R&D; DeBose has 25+ years of multi-city classroom experience, National Board certification, and a federal Teaching Ambassador Fellowship. Solid operators, though neither is a district superintendent or nationally prominent researcher whose findings set the agenda.

The five-dimension breakdown

Averaged across 3 recently scored episodes, with cited evidence.

Insight Density

7.7 / 20

The episode contains a handful of genuinely useful structural insights - designing one integrated intervention because schools only have capacity for one, and the psychological reframe of the Lamont archetype choosing defiance over visible failure - but these are diluted by long personal origin stories, conference logistics, and motivational wrap-up. The insight-per-minute rate is low for a 44-minute runtime.

“he would rather be the kid who won't read than the kid who can't read”

“we designed STAARI from the beginning as a program that does not need to be taught by a reading specialist or even an ELA teacher. We have had math teachers, Spanish teachers, paraprofessionals, um, folks who were uncertified and teaching under an emergency credential”

Originality

6.3 / 20

The 'can't, won't, don't' trifecta is a clean framing device, and positioning engagement as structural rather than supplementary has some contrarian energy against test-prep orthodoxy, but the episode largely recycles familiar science-of-reading discourse (two strands, whole-class debate, partner talk) without adding genuinely novel angles.

“what would change if engagement was treated foundational and not secondary to literacy improvement”

“you've got the kids who don't read... and then you have the kids who won't read, and that's our Lamonts”

Guest Caliber

10.7 / 20

Both guests are genuine career practitioners - Troyer holds a Harvard doctorate, led a randomized controlled trial, and currently directs literacy R&D; DeBose has 25+ years of multi-city classroom experience, National Board certification, and a federal Teaching Ambassador Fellowship. Solid operators, though neither is a district superintendent or nationally prominent researcher whose findings set the agenda.

“I began my career as a middle school English language Arts teacher in Baltimore City”

“I had the honor to serve as a Teaching Ambassador Fellow at the US Department of Education, Under Secretary Arne Duncan, where I worked on middle grades reform”

Specificity & Evidence

10.0 / 20

The episode scores above average on specificity: a concrete NAEP figure (70% of 8th graders below proficient, 2024), a named school with 600 students and 70% reading three-plus grade levels below, fluency tracked in words per minute, book titles and authors named, and a Tier 1 evidence rating cited. However, the effect-size evidence for STAARI itself is not quantified, and many practitioner claims remain anecdotal.

“according to 2024 NAEP data, 70% of 8th graders could not read at a proficient level”

“we're about 600 students. At the beginning of the year, we had about 70% of our kids reading three or more grade levels below”

Conversational Craft

6.0 / 20

The host structures the conversation competently and asks one genuinely good pivot ('Why doesn't the school just do something about it?'), but there is no substantive pushback, no probing of contradictions, and no productive disagreement throughout. Questions are largely pre-scripted scaffolds and the tone stays uniformly celebratory, leaving several strong claims - like Tier 1 effectiveness - completely unchallenged.

“Why doesn't the school just do something about it? Like, why not hire a specific reading specialist”

“And before we move on, I also want to answer that question, because I'm not just the host of this conversation. I'm a part of it”

Standout episodes

Rank over time

First period on the Index - history builds from here.

Episodes

3 scored on substance · 7 tracked in total.

Frequently asked

What is SERP Stories's substance score?
SERP Stories scores 40.7 out of 100 for substance and ranks #396 on The B2B Podcast Index. That puts it ahead of 54% of the B2B podcasts we rank and #31 of 81 in Sales. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is SERP Stories worth listening to?
Yes - SERP Stories outscores 54% of the B2B sales podcasts and shows we rank on substance, so a sales operator is likely to come away with something useful.
Who hosts SERP Stories?
SERP Stories is hosted by Dr. Kala Jones.
How often does SERP Stories publish?
SERP Stories publishes monthly, has 7 episodes, released its most recent episode on 2026-04-01.
Which SERP Stories episode should I start with?
Our highest-scoring recent episode is "Episode 6: When Teens Can't, Won't & Don't Read: What We Can Do" (50/100) - a good place to start.

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