Defining What “Good” Looks Like featuring Jeff Bajorek

Episode notes

Jeff Bajorek is a sales strategist, keynote speaker, author, and consultant with more than 20 years of experience helping organizations improve clarity, messaging, and performance. A former C-level sales executive and multi-time President’s Club performer, Jeff specializes in helping teams define “what good looks like” so success becomes repeatable and scalable. Through speaking, training, and advisory work, he helps leaders systematize the instincts of top performers, strengthen customer relationships, and build sustainable growth strategies. Jeff is also the author of multiple sales books, including Rethink the Way You Sell and Fundamentals of Prospecting, and is known for blending practical insight, humor, and real-world experience to elevate modern sales teams. SHOW SUMMARY In this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome sales strategist, author, and consultant Jeff Bajorek for a candid conversation about integrity, leadership, resilience, and defining what success truly looks like. Jeff shares a deeply personal reflection on a recent leadership role that ended after just six months.

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