Sell With Authority · 2026-01-28 · 37 min
Today's episode of Sell With Authority is another part of our special series on trust and distrust in the agency sales process. Throughout this series, we've explored how agencies build and sustain trust - in their sales process, through their content, and inside their culture. When trust is present - your sales pipeline flows. But when trust is absent? There's friction - momentum stalls. In today's conversation we're going a layer deeper. Beyond the mechanics of trust - into its root system. Belief. Before a right-fit prospect says yes - they have to believe something about you. They need to see a reflection of their own values in what you stand for - and how you show up everyday. Our guest expert today has spent more than three decades helping brands uncover that connection. Mark Bubula is the Co-founder, President, and Chief Strategy Officer at Friends & Neighbors - a nationally recognized branding agency known for helping brands uncover and activate their most powerful human beliefs. Mark's perspective is so valuable for this series because trust isn't built through clever messaging or consistent communication alone.
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