Sell With Authority · 2026-01-07 · 40 min
This episode of Sell With Authority is about being more human - not as a tagline, not as a brand promise - but as the way forward. Right now, I'm hearing the same thing from agency leaders, marketers, and business owners everywhere: "Our marketing doesn't work like it used to." We're in the middle of a fundamental shift. A power shift. Our guest today calls it The Third Rebellion - a moment where customers, not companies, control the conversation. We can no longer buy our way into attention - we must be invited. And that changes everything about how we market, how we sell, and how we lead. Today's guest expert has spent his career helping leaders and brands rise above the noise by doing one thing most companies have forgotten how to do: Be human. Mark Schaefer is one of the most trusted voices in marketing today - a bestselling author, educator, and keynote speaker who's worked with brands like Adidas, Pfizer, and Coca-Cola, delivering insights on five continents. His latest book is How AI Changes Your Customers: The Marketing Guide to Humanity's Next Chapter . Mark is a guide for leaders who are tired of blending in.
From Authority to Demand, with Stephen Woessner43 / 100Trust Starts With Belief, with Mark BubulaHow Presence Builds Trust, with Ari GalperTrust Before Tactics, with Greg StarWhy It's Not About You, with Robin & Steve Boehler