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Index/Startups & Founders/Screw It Just DO It with Alex Chisnall
Screw It Just DO It with Alex Chisnall artwork

Everyone Said No. She Built A Brand That Sold 20 Years Later.

Screw It Just DO It with Alex Chisnall · 2026-06-30 · 55 min

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Episode notes

Alla Ouvarova didn't have experience in food. She didn't have investors lining up. She didn't even have an existing category to enter. Alongside co-founder Anna, she launched Two Chicks and created the liquid egg white category in the UK from scratch. In this episode of Screw It Just DO It, Alla shares: - Why everyone rejected their idea - Starting with £25k instead of £250k - Creating a category nobody understood - Nearly losing everything overnight - Building confidence through action - Selling a majority stake after 20 years A brilliant conversation about resilience, confidence and backing yourself before everyone else does. Listen to the full episode of Screw It Just DO It ️ Join us at the Festival of Entrepreneurs, November 3-4 at NEC Birmingham

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