School for Startups Radio · 2026-07-01 · 54 min
Rob Snyder - Operating Partner at Grix VC and Author of The Power of Pull: What You Need to Know About Customer Demand to Build a Successful Startup (and Why Most Founders Get It Wrong) The reason someone’s going to come back to your app exists not in your app, it exists in their world. Rob Snyder is an entrepreneur, startup advisor, investor, and Operating Partner at Grix VC who specializes in helping founders achieve product market fit and build customer demand. A graduate of Harvard Business School and former consultant with McKinsey & Company, Rob has spent his career studying what makes startups succeed and why so many fail to gain traction. As a founder, advisor, and entrepreneur in residence, Rob has helped more than 30 B2B startups grow from zero to more than $1 million in annual recurring revenue, including companies that have scaled from zero to $25 million in just two years. His work focuses on what he calls the “physics of startups,” particularly the role that customer demand plays in determining long-term success.
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