
Scaleup Leaders: Stories from Experience · 2025-02-27 · 43 min
From Google to high-growth scaleups to the boardroom , Maya Moufarek has spent 20+ years helping founders scale their businesses. As the founding CMO of Pharmacy2U , she helped grow the UK’s largest online pharmacy to a scale equivalent to opening a new pharmacy every 2.5 days. Today, she’s a fractional CMO, board member, and angel investor , helping startups build scalable, profitable growth engines. In this episode, Maya shares: • Scaling from startup to industry leader: How Pharmacy2U grew and the challenges they faced • Cross-functional leadership: Why aligning senior teams (“first teams”) is critical in scaleups • Lessons from Google & AMEX: What big tech taught her about stakeholder management • ⏳ Surviving near-failure: What she did when the company was running out of cash • Navigating board & investor relations: How to handle tough conversations at the top • Building a portfolio career: How Maya balances operator, investor, and board roles Where to Find Maya: Website: MarketingCube.co LinkedIn: Maya Moufarek This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit scaleupleaders.substack.com