
Sales Logic · 2026-06-16 · 25 min
Lightning Round: Top 10 Ways Buyers Are Changing Question: Sean from Seattle asks, "We work in the food distribution industry, it's competitive. We are doing a great job of bringing on new customers, but our churn rate has been higher than ever this year. What advice do you have for me and my team?" Book: The Effortless Experience by Matthew Dixon, Nick Toman and Rick DeLisi Read the BLOG for this episode.