Sales Leadership with Fexingo · 2026-08-10 · 9 min
In this episode of Sales Leadership with Fexingo, Lucas and Luna explore the pre-mortem - a strategic technique that top sales reps use to anticipate why a deal might fail before it happens. By running a structured risk review at the start of a major opportunity, reps can identify gaps in stakeholder alignment, budget, and timeline early, then build a plan to address them. The hosts walk through a concrete example from enterprise software sales, showing how a pre-mortem helped a rep turn a stalled six-figure deal into a signature. They also discuss how to introduce the pre-mortem to prospects and internal teams without sounding negative, and share tips for making it a habit. Plus, a brief moment about listener support and the ad-free mission. If you've ever lost a deal you thought was in the bag, this episode offers a practical framework to keep your pipeline honest and your win rate up.
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