Sales Leadership with Fexingo · 2026-07-10 · 7 min
When a prospect says 'we just need something standard,' they're often signaling that they don't see your product's value - or they're afraid of the risk of customization. In this episode, Lucas and Luna break down a real case from a mid-market SaaS company that lost a $500K deal because the sales team kept pitching custom features instead of listening. Then they walk through the fix: a framework called 'Standard Plus One' that lets reps position a single tailored element as the differentiator. You'll learn the exact language to use when a prospect is price-shopping your solution against a generic alternative - and why the word 'standard' is actually a red flag for a misaligned sales conversation. #SalesLeadership #Business #SaaS #EnterpriseSales #SalesStrategy #ObjectionHandling #StandardPlusOne #SalesPsychology #ValueSelling #Customization #MidMarket #RevenueTeams #QuotaCarriers #SalesTraining #ConsultativeSelling #FexingoBusiness #BusinessPodcast #SalesTips Keep every episode free: buymeacoffee.com/fexingo
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