Sales Leadership with Fexingo · 2026-07-09 · 8 min
Episode 104 of Sales Leadership with Fexingo tackles one of the most frequent objections in B2B sales: 'We don't have budget for this.' Lucas and Luna break down why 'no budget' is often a mask for something else - lack of priority, fear of change, or an unclear decision process. They walk through a real-world example from a mid-market SaaS deal where a rep turned a flat 'no budget' into a six-figure commitment by shifting from price negotiation to business-case building. The episode covers the difference between real budget constraints and perceived ones, how to ask the question 'What would need to be true?' without sounding pushy, and when to walk away. Specific techniques include the 'Budget Detective' script, the 'Gut Check' question for timing, and the 'Cost of Doing Nothing' framework. No generic advice - just a concrete playbook for the next time a prospect says the money isn't there.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
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Starting Up #13 - Why 'Yes' Is Killing Your Startup: Fake Validation ExposedStarting Up · on sales objection handling64 / 100
EP. 250 The Best Way to Respond to Objections is with Truth- Truth #13SALES with ASLAN · on sales objection handling60 / 100
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