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#5328Sales Funnel Radio46.0 / 100Get badge
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Sales Funnel Radio

Hosted by Steve J Larsen

★5.0on Apple Podcasts · 50 recent reviews

My first 5 years in entrepreneurship was 34 painful product failures in a row (you heard me). Finally, on #35 it clicked, and for the next 4 years, 55 NEW offers made over $11m.

412 episodes · publishes weekly · latest 2026-10-24 · ~33 min/episode

Rank

#5328

Substance

46.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Startups & Founders rank

#753 of 926

Best B2B Startups & Founders Podcasts →

Across the index

#5328 of 6220

Substance

Top 86%

outscores 14% of the index

Why it scores where it does

Sales Funnel Radio ranks #5328 on The B2B Podcast Index with a substance score of 46.0 out of 100, scored across 1 recent episode. It scores highest on specificity & evidence and insight density. The episode is notably more specific than most solo rant episodes, including real dollar figures, named individuals, and dated events; however, key claims about the disrupted industry and the vendor are deliberately vague, and the Netflix/Roger Love anecdote is used illustratively rather than analytically.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

10.0 / 20

The episode contains one genuinely interesting tactical idea - disrupting the cash flow model of a market rather than the product itself - but it is buried under roughly 15 minutes of personal venting, wedding logistics, and recycled platitudes about thick skin and disruption. The ratio of actionable insight to filler is very low for a B2B operator audience.

“instead of influencing it from the companies from the top down, I needed to learn to effect change from the bottom up”

“they changed the cash flow model. Instead of an actor being paid primarily off of the royalties that the movie makes, companies like Netflix, they've changed the entire way actors get paid”

Originality

8.0 / 20

The episode leans heavily on the most overused disruption clichés in the B2B content ecosystem - Uber, Airbnb, red ocean markets, thick skin, capitalism-as-car analogy - and offers no genuinely contrarian or first-principles argument. The wedding-ticket framing is a novel personal story but the business lessons drawn from it are entirely standard.

“Same thing with Airbnb. The first time I've heard Airbnb, I'm not going to lie, I kind of scoffed at it.”

“at the heart of all market disruption is a little bit of discomfort. And someone almost always doesn't like it”

Guest Caliber

9.0 / 20

This is a solo monologue episode with no guest whatsoever; the host has real practitioner credentials (funnel builder, built a $1M studio, ran multimillion-dollar webinars) but the format is a personal rant rather than a structured knowledge transfer, which limits the substantive value even from an experienced operator.

“Finally, after five years of product failures, my 35th offer actually worked. And my next 55 products generated over $11 million in sales in just four years.”

“I've been a professional funnel builder since 2015”

Specificity & Evidence

12.0 / 20

The episode is notably more specific than most solo rant episodes, including real dollar figures, named individuals, and dated events; however, key claims about the disrupted industry and the vendor are deliberately vague, and the Netflix/Roger Love anecdote is used illustratively rather than analytically.

“it was the end of 2017, it was my first multimillion dollar webinar”

“Cost me a million bucks to build it. And now someone doesn't have to go spend $200,000 doing an event. They can spend 5% of that”

Conversational Craft

7.0 / 20

This is an unstructured solo stream-of-consciousness recording with no interviewer, no questions, no pushback mechanism, and no apparent editorial structure; the host frequently loses his thread and the episode closes with a direct mastermind advertisement, compounding the lack of craft.

“I am, uh, excited, though, to share with you, which I've got. I just had the most frustrating meeting on the planet.”

“Anyway, hopefully you guys enjoyed it. See you guys in the next one.”

Standout episodes

  • ...I'm Selling Tickets To My Wedding

    2025-06-18

    46

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • ...I'm Selling Tickets To My Wedding

    2025-06-18 · 18 min

    46 / 100

What listeners say on Apple Podcasts

★★★★★
Great host
SJL is so generous with his wisdom. His perspective is freeing.

- readwriteopen

★★★★★
Always a few great takeaways from each episode
Every episode from Steve has given me something awesome to learn and to apply to what I’m doing! I appreciate what you share, Steve!!

- KimLTH

Frequently asked

What is Sales Funnel Radio's substance score?
Sales Funnel Radio scores 46.0 out of 100 for substance and ranks #5328 on The B2B Podcast Index. That puts it ahead of 14% of the B2B podcasts we rank and #753 of 926 in Startups & Founders. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is Sales Funnel Radio worth listening to?
Sales Funnel Radio is ranked on The B2B Podcast Index with a substance score of 46.0/100. See the five-dimension breakdown above to judge whether it fits what you're after.
Who hosts Sales Funnel Radio?
Sales Funnel Radio is hosted by Steve J Larsen.
How often does Sales Funnel Radio publish?
Sales Funnel Radio publishes weekly, has 412 episodes, released its most recent episode on 2026-10-24.
Which Sales Funnel Radio episode should I start with?
Our highest-scoring recent episode is "...I'm Selling Tickets To My Wedding" (46/100) - a good place to start.

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Frequently discusses

Companies, products and tools that come up most across this show's episodes.

Sales Funnel RadioPursuit of ProfitTitans of IndustryUberAirbnbNetflix

Topics this show covers

The themes that come up most across this show's episodes.

UberAirbnbMarket disruptionCash flow model innovationWedding industry disruptionDisruptive pricing and offersCapitalism and ethicsGrassroots versus top-down market changeNetflix payment modelEvent studio business model

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