
Hosted by Steve J Larsen
My first 5 years in entrepreneurship was 34 painful product failures in a row (you heard me). Finally, on #35 it clicked, and for the next 4 years, 55 NEW offers made over $11m.
411 episodes · publishes weekly · latest 2025-06-18 · ~33 min/episode
Rank
#5180
Substance
46.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#5180 of 6186
Substance
Top 84%
outscores 16% of the index
Sales Funnel Radio ranks #5180 on The B2B Podcast Index with a substance score of 46.0 out of 100, scored across 1 recent episode. It scores highest on specificity & evidence and insight density. The episode is notably more specific than most solo rant episodes, including real dollar figures, named individuals, and dated events; however, key claims about the disrupted industry and the vendor are deliberately vague, and the Netflix/Roger Love anecdote is used illustratively rather than analytically.
Averaged across 1 recently scored episode, with cited evidence.
The episode contains one genuinely interesting tactical idea - disrupting the cash flow model of a market rather than the product itself - but it is buried under roughly 15 minutes of personal venting, wedding logistics, and recycled platitudes about thick skin and disruption. The ratio of actionable insight to filler is very low for a B2B operator audience.
“instead of influencing it from the companies from the top down, I needed to learn to effect change from the bottom up”
“they changed the cash flow model. Instead of an actor being paid primarily off of the royalties that the movie makes, companies like Netflix, they've changed the entire way actors get paid”
The episode leans heavily on the most overused disruption clichés in the B2B content ecosystem - Uber, Airbnb, red ocean markets, thick skin, capitalism-as-car analogy - and offers no genuinely contrarian or first-principles argument. The wedding-ticket framing is a novel personal story but the business lessons drawn from it are entirely standard.
“Same thing with Airbnb. The first time I've heard Airbnb, I'm not going to lie, I kind of scoffed at it.”
“at the heart of all market disruption is a little bit of discomfort. And someone almost always doesn't like it”
This is a solo monologue episode with no guest whatsoever; the host has real practitioner credentials (funnel builder, built a $1M studio, ran multimillion-dollar webinars) but the format is a personal rant rather than a structured knowledge transfer, which limits the substantive value even from an experienced operator.
“Finally, after five years of product failures, my 35th offer actually worked. And my next 55 products generated over $11 million in sales in just four years.”
“I've been a professional funnel builder since 2015”
The episode is notably more specific than most solo rant episodes, including real dollar figures, named individuals, and dated events; however, key claims about the disrupted industry and the vendor are deliberately vague, and the Netflix/Roger Love anecdote is used illustratively rather than analytically.
“it was the end of 2017, it was my first multimillion dollar webinar”
“Cost me a million bucks to build it. And now someone doesn't have to go spend $200,000 doing an event. They can spend 5% of that”
This is an unstructured solo stream-of-consciousness recording with no interviewer, no questions, no pushback mechanism, and no apparent editorial structure; the host frequently loses his thread and the episode closes with a direct mastermind advertisement, compounding the lack of craft.
“I am, uh, excited, though, to share with you, which I've got. I just had the most frustrating meeting on the planet.”
“Anyway, hopefully you guys enjoyed it. See you guys in the next one.”
2025-06-18
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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