SaaS Sessions · 2025-12-22 · 42 min
In this episode of the SaaS Sessions podcast, Sunil Neurgaonkar sits down with Jigar Dafda, Chief Technology & Product Officer at Fynd, to unpack how AI is fundamentally reshaping e-commerce in India. From conversational commerce and hyper-personalization to autonomous back offices and AI-driven customer support, this conversation cuts through the hype to explain what’s actually changing, what’s overblown, and what founders must build for if they want to survive the next decade of commerce. Key Takeaways - 1. Commerce Is Shifting From Interfaces to Conversations -Traditional storefronts and search-driven UX are being replaced by conversational buying surfaces. - SEO is giving way to GEO (Generative Engine Optimization) as ChatGPT-like interfaces become the new entry point. - Merchants will still own fulfillment and data - but discovery will increasingly happen outside their websites. 2. Hyper-Personalization Is No Longer Optional - It’s Infrastructure - Customer Data Platforms (CDPs) are the backbone for AI-driven personalization across online and offline channels. - AI enables real-time personalization without armies of data scientists or analysts.
S10E2 - From Harvard Law to SaaS CEO: Decoding the "Paperless" Future ft Shashank Bijapur, Spotdraft65 / 100
S10E1 - Engineering the Super Bowl ft. Catherine Johnson, VP of Global Solutions Engg. at Hydrolix
S9E7 - From Clicks to Conversations ft. Tom Drummond, Founder & Managing Director at Heavybit Industries
S9E6 - The Future of Intelligent Agents in SaaS ft. Bhaskar Roy, Chief of AI Products and Solutions at Workato
S9E5 - Building AI Into SaaS the Right Way: Lessons from Megh Gautam, Former CPO at Crunchbase