Battling Digital Marketing Fraud with Rich Kahn

Episode notes

Today, we’re joined by Rich Kahn , Co-Founder and CEO of Anura , an ad fraud solution designed to improve campaign performance by accurately exposing bots, malware, and human fraud. We talk about: Why digital marketing is a hot spot for fraudsters The numerous benefits of reducing fraud How to increase Return on Ad Spend (ROAS) Who is taking better advantage of AI: fraudsters or those battling fraud?